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A few Messenger Marketing strategies for in between your music marketing campaigns
Your Messenger channel is an extremely personal aspect of your digital marketing toolset. Just like in real life, if you don’t send out an update to your audience once in a while, you run the risk of being forgotten.
We all know how powerful Messenger can be for promoting a new album release, selling festival tickets, or building awareness surrounding your next gig. Whilst out of campaign there’s also a whole lot you could be doing though. The benefit of having a strong strategy here is that:
- you’ll engage consistently
- you’ll keep growing your audience
The added effect is that your audience will get used to the rhythm of your broadcasts. Because it keeps growing, your impact will be SO much higher when you come back into campaign.
Makes sense, right? 🤷
On top of that, when you use direct messaging, you:
- reach 100% of your subscribers
- with open rates averaging over 94%
- without having to pay for ads
- all possible with 10 minutes of work
THAT’s how you want to be spending your time:
Because, let’s face it… Most of your marketing content is being drowned out by algorithms and folks who have the money to outcompete whatever it is your producing. 😓
No one is reading that content you so painstakingly crafted: that picture you posted of how your artist has been getting along, while waiting for the next gig, simply doesn’t reach your fans. And they forget about your artist. Or your festival. Or your next big show...
We’re sure you’d rather not be forgotten, now would you?
So, before the stress of scrambling to get your next event on track hits you like a tidal wave: check out the following example flows. Create similar flows for when you're out of campaign to make sure that your subscribers remember that you’re alive and kicking.
Because THAT's what engagement and brand awareness are all about.
Just got back after a successful music festival?
When you think that the people who visited it might start to forget about it, hit ‘em with something like this Festival Review example flow:
By the way, you can find these featured flows by logging in to I AM POP.
Feel like your artist might have been neglecting their fans lately?
Why don’t you shoot them all an update, and tell them about some biographical stuff they never heard before:
When they see their favorite artist’s name pop up in their inbox, in between their friends and family. They are going to love feeling that special. Did you hear that?!
It was their hearts skipping a beat… ❤️
Live Stream Request
Do you work for a record label that regularly sees the artists on their roster streaming live while recording in the studio, or mixing a set from their living room?
Why don’t you gather some fan data so you can segment your audience based on which artist they would like to see stream live next.
Here’s an examples of how you could do so with this Live Stream Request example flow:
By using I AM POP’s segmenting tool, at least you can make sure everyone who’s interested will be notified before the stream goes live… No more waste of energy, effort, and resources. No more crippling anxiety out of campaign 😉
What other ways can we think of to keep your audience in the loop on what you’re doing?
Let’s imagine you’re an artist working on a new studio album - it’s a cool process, really, writing music. Equal parts perspiration and inspiration. While you’re slaving away, pouring blood sweat and tears into your new tunes.
You also draw on other forms of art for inspiration. A song that got you thinking. A poem you read with your morning coffee. That one album on the back of your mind while you’re crafting your own. 🤔
Why not involve your fans in this creative process?
Weekly Inspirational Material Opt-in
Check out this Weekly Inspirational Material Opt-in example flow for music artists.
This flow segments users into a separate channel, so you can target those who opted in, and send them that special piece of inspirational material. Straight from the studio, every week.
No way will they forget about you now! Your subscribers are going to feel totally involved in your creative process.
How cool is that?
By the way, we've collected and uploaded our most popular resources. You can download these resources for free!
Or why don't you connect to I AM POP directly through Messenger at https://m.me/bypophq