60+ Shopify Marketing Apps To Grow Your Ecommerce Business In 2021 [Updated]
32 min read

60+ Shopify Marketing Apps To Grow Your Ecommerce Business In 2021 [Updated]

We selected our favorite Shopify marketing apps that drive growth for your ecommerce business. Which one will you install first?
60+ Shopify Marketing Apps To Grow Your Ecommerce Business In 2021 [Updated]

The Shopify platform is everyone’s favorite easy to use online store builder. The Shopify App Store offers over 2400+ ecommerce plugins that help you personalize your store and grow your business.

You can download free or paid apps that help you with your marketing, sales and social media strategies. Fun fact: 87% of merchants use the Shopify App Store and have 6 apps installed on average.

Since installing too many Shopify apps can hurt your store’s performance, you need to select them carefully. To save you some time, we’ve listed the best apps you can use to grow your ecommerce business. Which one will you be installing today?

Our list of Shopify marketing apps for growth

1. Klaviyo
2. UpPromote: Affiliate Marketing
3. ShopPop
4. Fera
5. DelightChat
6. Instafeed
7. SmartrMail
8. Yotpo
9. S Loyalty
10. Refersion
11. InstantSearch+
12. Plobal
13. Growave
14. Free Shipping Bar
15. Auto Multi Currency Converter
16. Codisto Linq
17. Privy
18. PageFly
19. Product Filter & Search
20. Firepush
21. Wiser
22. InstaPics
23. Post Studio
24. Automizely
25. Junip
26. AfterShip
27. Invoice Falcon
28. Searchanise
29. Arka
30. Poptin
31. Rise
32. Reconvert
33. Abandonment Protector
35. Clever PPC
36. Bulk Product Edit
37. Courses
38. LiveChat
39. Tone
40. Spently
41. Seguno
42. Page Studio
43. Marsello
44. Recom.ai
45. LoyaltyLion
46. Bold
47. PushOwl
48. Conversific
49. sixads
50. Oberlo
51. Countdown Timer Bar
52. ReferralCandy
53. Smile
54. Shogun
55. Kit
56. Sendcloud
57. Spin-a-Sale
58. TradeGecko
59. TinyIMG
60. Wiremo
61. Currency Converter Plus
62. BeProfit Profit Calc & Reports
63. Advanced Product Options
64. Vwala


You can download the above Shopify marketing tools landscape in high-definition PNG here.


Klaviyo helps businesses deliver a personalized, memorable customer experience on owned marketing channels. This Shopify app lets you use triggers by visitors, subscribers and customers, and use them to automate messaging over channels such as email, SMS, web and in-app notifications.

Advanced analytics, segmentation and personalization let you run experiments, adjust your email campaigns, and maximize your ROI easily. Basically, this very powerful marketing automation app lets you delight your customers with highly relevant messages.


Pricing: Free to install. Additional charges may apply.

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UpPromote: Affiliate Marketing

Affiliate marketing is an ideal marketing model, especially if you are just starting your business, to help you advertise your products and brands without any upfront cost. And UpPromote: Affiliate Marketing is a potential marketing tool which helps to build, track and succeed with this marketing campaign.

The power of affiliate marketing is to use affiliate’s voices for reaching a wider audience and increasing revenue. UpPromote helps to report your affiliate performance with details of affiliate clicks, or sales via in-app analytic tools. Also, the tracking systems will monitor all referral traffic, orders, and analyze most popular products that drive the highest sales.

The highlight point of UpPromote compared with competitors is that you  can list your offers on UpPromote Marketplace to approach more qualified ambassadors. No technical knowledge is required, UpPromote is a great supporter to grow your businesses faster and stably with affiliate marketing.


Pricing: Free plan. 14-day free trial. Additional charges may apply.

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ShopPop offers an all-in-one chat marketing solution that helps you start conversations to grow your business. It combines normally siloed features like live chat, customer support, Facebook/Instagram marketing, automated cart recovery and order notifications.

Add the Shopify app to your store, connect it to your Facebook Business page and you're ready to go. Automate cart recovery on Messenger, while building an audience for future campaigns. Offer coupons in exchange for email addresses with pop-up widgets that start chat conversations.


Set up live chat widgets for easy and effective customer support. Advanced analytics and segmentation lets you nurture these conversations and turn them into leads, sales and loyal customers.

Pricing: Free to install. Additional charges may apply.

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Fera Social Proof & Reviews  is a Shopify app that focuses on using social proof to increase your conversions and overall brand trust. Your store’s credibility will get a big boost from showcasing user-generated content and product reviews on your store.

You can use Fera to create pop-ups that display social proof, add customer testimonials and reviews to your store and use ‘as featured in’ or ‘as seen on’ logo banners. Our favorite is the option to show recent actions by other customers. Combine all these tactics to provide the social proof your store needs to create brand trust and get more conversions.


Pricing: From $9/month. 30-day free trial.

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In today's day and age, brands and their customers are online and active on every channel. Providing fast, friendly and helpful support is the default expectation. It can even drive revenue and help you retain more customers.

With DelightChat's omnichannel support inbox, you can respond to customer queries from every channel like email, FB Messenger, FB/IG post & ad comments, WhatsApp, and a bunch of others – all from a single screen. You can collaborate within the app, tag important conversations, check customer and your Shopify store's order details, derive insights from clean & clear analytics, all the while delivering stellar support.

An easy-to-use interface, powerful features, and affordable pricing make DelightChat the best choice for top ecommerce & DTC brands to deliver delightful support experiences.


Pricing: Free up to 500 conversations/month. First paid plan starts at $99/mo

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Instafeed lets you display custom shoppable Instagram feeds on your Shopify store. The Instafeed app is compatible with all themes and devices, and very lightweight, so it doesn’t degrade your page speed. It’s the perfect tool for creating social proof for your products.

Best of all, this Shopify app isn’t affected by the June 2020 Instagram update. This update means that Instagram will stop using the old “Basic Permission” API to display photos from personal Instagram accounts to widgets. If you’re using Instafeed, it will still let you show your Instagram content on your store.


Pricing: Free plan available.

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SmartrMail is an email marketing tool to rival the likes of Mailchimp. It saves you a bunch of time and resources by letting you automate your email marketing to delight your customers and boost sales and engagement.

Whether it’s win back, abandoned cart, or thank you emails, SmartrMail lets you hyperpersonalize your communications. Designing emails is done quickly and easily by using templates and filling these with your products.


Pricing: Free plan available. 15-day free trial. Additional charges may apply.

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Yotpo is unmistakably one of the most important product review tools for Shopify. Let users generate product reviews, ratings, site reviews through Yotpo’s review emails or on-site with Review Widgets. Showcase this UGC on your store, product pages, at checkout or on your social channels.

Build a brand community and increase sales while basing your decisions on data analytics and customer feedback. Yotpo integrates with a bunch of other tools, including Hubspot, Klaviyo and Mailchimp.

It’s set up with a single click, and the free plan already offers all the essential features.


Pricing: Free to install. External charges may apply.

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S Loyalty

Loyalty, Rewards & Referrals by S Loyalty is a Shopify marketing tool that lets you build better customer engagement. It lets you set up a rewards program, using “Pay with Points”, “Free Shipping” and other discount rewards to incentivize customer loyalty.

It has multi-language support and lets you set up holiday campaigns and special day bonuses where customers can earn double or triple points.

Turning customers into recurring ones is cheaper than getting new customers, and S Loyalty is great for building customer loyalty. The app even integrates with ReferralCandy to reward customers for referring friends.


Pricing: Free plan available. Additional charges may apply.

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Refersion: Affiliate Marketing lets you build relationships with bloggers, influencers, ambassadors and customers. Set up, manage and track your affiliate programs with this tool. Simply connect your store, adjust commission and payment settings, and add your branding to Refersions affiliate marketing registration page.

Embed the affiliate registration page on your website and you’re ready to go. Refersion customers also get access to the Refersion Marketplace, so you can promote your program to over 5000+ potential partners. Or invite your customers to join your affiliate program with Refersion’s Post Purchase widget.


Pricing: $89/month. 14-day free trial. External charges may apply.

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Read more about affiliate marketing software at OSI Affiliate.


InstantSearch+ is a tool that helps your store get the most out of customers’ search behavior. Searching your store is a strong indication of buying intent. You significantly boost conversion by making sure your search experience is personalized and optimized.

Add features like Instant Search & Autocomplete, Did You Mean & Related Searches and Typo & Autocorrection. Use advanced search analytics to see what works and what needs improvement (paid plan only). This Shopify app is priced to scale with your business - you can always get started for free.


Pricing: Free plan available. 30-day free trial.

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Plobal promises up to 5x higher conversion rates with your mobile app. Use this Shopify app to design and create beautiful native mobile apps for your store. Plobal offers a no code, drag & drop mobile app builder, so you can design a native app that complements your store brand.

Plobal customer success team can help you set up campaigns to get more installs of your mobile app, after which you can use the power of real-time triggered push notifications to drive sales. The team behind this Shopify app has helped brands’ mobile apps achieve 3x - 8x higher conversion rates than their mobile web storefronts, so it’s worth the investment.


Pricing: From $99/month. 7-day free trial.

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Increase sales and scale your brand by using Growave to increase your store’s engagement, conversion rate and sales. Build customer loyalty with referral programs and strong social proof with reviews and UGC.

This all-in-one marketing platform lets you grow traffic to your store with referrals, engage customers with rewards and set up wishlists to reduce cart abandonment, all in one place. Great for scaling, and easy to set up.


Pricing: Free plan available. 14-day free trial. Additional charges may apply.

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Free Shipping Bar

Free Shipping Bar is a great tool that lets you promote free shipping offers with progressive messages and a cart goal. With each item added to cart, the customizable slide out bar displays how much customers still need to spend to get free shipping.

This Shopify app motivates your customers to increase their cart values and boosts your sales. It’s completely customizable, so you can make sure it fits your store style. Geotargeting and automatic currency conversion are available on the paid plan.


Pricing: Free plan available.

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Auto Multi Currency Converter

Auto Multi Currency Converter does what it says it does: automatically displaying your prices in local currencies. Prices are converted based on people’s locations, which works wonders for customer experience. Oh, and it’s completely free.

Exchange rates are updated regularly and you can access 160+ currencies. It’s easy to set up, works instantly with any theme, and is customizable without any tech experience. There’s even a dedicated support team you can rely on.


Pricing: Free.

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Codisto Linq

Amazon & eBay by Codisto Linq is a great tool if you’re looking to expand your audience. It lets you sell on any Amazon & eBay marketplace directly from your Shopify store.

Basically, you can list your entire Shopify product catalog on over 40 global Amazon & eBay marketplaces in minutes. You set separate pricing, fulfilment rules & product details for Amazon and eBay listings based on your existing Shopify catalog data.


You can automate the creation of new Amazon ASINs and sync existing Amazon and eBay listings. Great multichannel approach starting at just $29 a month.

Pricing: From $29/month. 14-day free trial. Additional charges may apply.

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If you’re looking to improve your conversions and grow your email list Privy’s pop ups, emails and SMS are for you. Email list pop ups auto-sync with Mailchimp and Klaviyo and Privy’s targeted pop ups looking out for exit intent reduce cart abandonment.

You can use all the emails you gathered to set up email newsletters that will boost sales, and include automated SMS messages to support this. There’s spin to win wheels, banners, and announcement bars you can add to the mix, as well.


Pricing: Free plan available. 15-day free trial. Additional charges may apply.

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PageFly Advanced Page Builder lets you take more control of your store by creating landing pages, product pages, contact us and about pages as well as FAQs. It works with any theme and offers over 60 page templates to help you get started.

Increase your page speed with Lazy loading, add countdown timers to tap into visitors’ FOMO and display social proof by integrating with review and ratings apps like Yotpo, Loox and many more. All year round 24/7 customer support via chat is a definite plus.


Pricing: Free plan available.

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Product Filter & Search by Boost offers smart and instant search solutions. They boast a list of impressive clients, including Boeing, Ford, Durex, and Lacoste. The app generates more sales for your store by letting shoppers find the right products, quickly.

Set up advanced product and collection filters and include instant suggestions, spell check, suggestion dictionary, catalog redirect and other conversion increasing features.


Use Product Filter & Search if you want to heavily customize your shopping experience and increase conversion rates.

Pricing: From $19/month. 14-day free trial. Additional charges may apply.

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Firepush SMS {Email} Web push lets you use abandoned cart reminders across SMS, email and web push notifications. This improves conversion rates and increases sales. It generally offers a better ROI to retarget almost-buyers, so it’s a good strategy.

Apart from abandoned cart reminders, there are loads of other messages you can send across these channels. Think welcome messages, order confirmations, delivery updates and promotional messages for cross-selling and upselling.


Pricing: Free plan available.

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Wiser uses personalized recommendations to let you (up)sell more products to your customers. Use it to showcase personalized product recommendations, top selling items, new arrivals and items that are frequently bought together.

You can select the recommended products yourself, so make good use of this to optimize revenue increase. Wiser’s Shopify app offers in-depth analytics so you can keep track of conversion rates and sales generated over time per page or widget.


Pricing: Free plan available. Additional charges may apply.

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InstaPics for Instagram Feed is a tool that allows you to showcase your Instagram Feed on your store. Use one of InstaPics beautiful premade gallery templates to show off your Instagram content. You can choose between a Grid or Slideshow gallery mode.


Instagram’s API changes of March 2020 meant apps like InstaPics needed to adapt their product to work with the new Facebook Login API.

Since this Shopify app uses the new updated API, you can safely use it to sync your store with your Instagram account in real-time. Display your Instagram Feed on your home page, product pages, or even blog posts.

Pricing: $5.99/month.

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Post Studio

Post Studio is a Shopify app that lets you post products to your social media channels automatically. Simply connect it to your Twitter, Facebook, Instagram and (soon) Pinterest accounts and start creating and scheduling your social posts.

It’s easy to use and takes just two minutes to set up. There are pre-built, high converting post templates you can choose from, and you’ll get a real-life preview of your posts before scheduling.


Pricing: Free plan available, paid plans start from $9.99/month.

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Automizely is a robust all-in-one Shopify app. It focuses on letting you use email marketing to increase conversions. But it includes a lot of other tools, like pop ups, coupon bars, countdown timers and more.

Use Automizely and boost sales by adding social proof, Webpush notifications, and different types of pop ups to your Shopify store. You can customize your pop ups style, color and text to make sure it matches your store's branding.


Pricing: Free.

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Junip: Real Product Reviews is a tool that adds product and photo reviews to your store. When it comes to reviews, transparency is key. This Shopify app promises to provide real reviews for brands that want to convert these into sales.

Launching branded reviews with personalized settings takes minutes, and Junip offers a lot of useful features like auto-approving reviews based on content and rating.


Reviews are displayed on site, or on a dedicated reviews page and their dynamic submission forms lead to excellent submission rates. Best of all, you can even get customers to leave video reviews!

Pricing: From $14/month. 14-day free trial.

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You can build brand trust, customer satisfaction, and brand loyalty by making sure customers are aware of your return policy. AfterShip Returns Center is a Shopify app that makes returns and exchanges easy by offering a seamless customer experience. AfterShip also integrates with postmen, UPS, USPS, Canada Post, DHL, FedEx.

Because submitting a return only takes a few clicks, you can turn these into repurchases. Especially since you can offer store credit and purchase exchanges as resolutions, instead of just refunding customers. All of this is done on a customizable returns page to keep your branding on point.


Pricing: Free plan available. 14-day free trial. Additional charges may apply.

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Invoice Falcon

You might not immediately think of an invoice as a branding opportunity. But nothing's going to add to the professionality of your brand as much as an invoice that looks part of your store. Invoice Falcon is a Shopify app that helps you design professional and compliant invoices and documents for your store.

Create, edit and design custom invoices for your store with Invoice Falcon’s easy-to-use Document Creator. It automatically sends PDF invoices to customers’ email addresses when an order is processed. Include automatic payment reminders to make sure unpaid invoices are taken care of.


Pricing: From $9.99/month. 14-day free trial.

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Smart Search & Instant Search by Searchanise boasts being the most reviewed search app on the Shopify app store. It’s an all-in-one tool that helps you set up advanced search and suggestions options for your store.

Searchanise’s tool is a multilingual search app, so you can use it both locally and for cross-border sales. It doesn’t just include advanced auto filters for relevant search results and and collections, but also offers upselling and cross-selling tools, like recommendation blocks. No wonder it’s used by brands such as Durex, Phillips, Boeing, Levi's, and Sennheiser.


Pricing: Free plan available. 14-day free trial. Additional charges may apply.

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Another great marketing opportunity for your store’s brand: your product packaging. Branded packaging is one of the few real-life, physical relationships customers have with your brand. Arka: Packaging and Supplies is a Shopify app that takes care of your unbranded as well as custom packaging needs.

Arka offers mailers for small products and shippers  for heavier items. You can select different sizes and materials. All materials are 99% recyclable and made out of recycled plastic. You can order as few as 10 boxes a time, and you’ll get them within 10 days. And it’s super easy to design your branded packaging.


Pricing: Free to install. Charges vary based on package specification and volume.

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Poptin’s Pop Up, Email & Exit Pop Ups tool lets you create pop ups and embedded forms in minutes. Their drag & drop user interface is very user-friendly and won’t take you long to get the hang of it. This tool is great for converting visitors into leads and sales.

The best thing about this Shopify app is the advanced targeting triggers. You can set up exit intent triggers (even on the free plan) to make sure you don’t lose out on sales. Or set up newsletter subscription pop ups when visitors scroll down 60% of your page. With Poptin, you can send the right message at the right time, basically.


Pricing: Free plan available, basic plan starts at $19/month.

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Rise.ai lets you build store credit and loyalty programs, proactively. Easy-to-manage rewards allow you to build customer loyalty, retention, and satisfaction. You can even grow your business with this Shopify app’s affiliate and referral program, by offering rewards for customers who refer a friend.

Best thing about Rise is its gift cards, which you can easily customize to send out branded digital gift cards and vouchers. Of course, you can also choose to issue gift cards as a resolution for returns, so you don’t lose any customers. Rise.ai also integrates with Apple Pay, Shopify POS, Klaviyo, and Yotpo.


Pricing: From $19.99/month. 7-day free trial. Additional charges may apply.

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Reconvert Upsell & Cross Sell by StilyoApps has got you covered when it comes to building a great thank you/order confirmation page. These pages are the perfect marketing moment for upselling and cross selling. Use the opportunity to boost retention and turn customers into loyal fans.

Reconvert’s Shopify app has a simple drag & drop interface that lets you customize your thank you pages. Add upsells and cross sells with product recommendations, by re-engaging customers who’ve just made a purchase. Catch them at the moment they’re in that ‘buying mode’.


Pricing: Free plan available. 30-day free trial.

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Abandonment Protector

Abandonment Protector is a great tool for email marketing automation. The best thing about this Shopify app is that it comes with prebuilt workflows/targeting rules, so you can literally get started with email marketing in minutes.

Use popup messages that target exit intent, or offer coupon incentives when people come to specific pages. You can add announcement bars and newsletter subscription popups, as well. Abandonment Protector also offers many great email templates to make your life even easier.


Pricing: $8/month. 30-day free trial. Additional charges may apply.

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SELLY ‑ Promotion & Pricing is a Shopify app that uses discounts and other promotions to increase conversion rates, average order value and retention rates. Use it to upsell, cross sell and create bundles with attractive pricing.

Discounts such as buy one get one free, free gift promotions or free shipping offers are going to boost your conversion rates and AOVs. It’s super easy to use, and we love how you’re able to schedule discounts in advance, to plan your promotional strategies.


Pricing: From $19/month. 15-day free trial.

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Clever PPC

Clever PPC is a Shopify app by Clever Ecommerce that helps out with your Google Ads, Google Shopping & remarketing campaigns. This platform let’s you target people searching for your products with Google Search Ads. You’ll also be able to retarget people that have previously visited your store with display ads.

Clever PPC lets you run seasonal campaigns for specific marketing dates like Black Friday. On the Premium plan, you’ll be able to run dynamic retargeting ads, so you can remind people of the products they’ve previously shown interest in. Perfect for better conversion rates.


Pricing: Free plan available. Basic plan from $49/month. External charges may apply.

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Bulk Product Edit

Bulk Product Edit & CSV import is a Shopify app that will save your ecommerce business a lot of time. If you run a store with hundreds of products, this tool will help automate a lot of manual tasks by letting you edit products in bulk.

If you need to increase or decrease prices for a lot of products at once, for instance, Bulk Product Edit has got you covered. You also might need to add products tags, meta titles, meta descriptions and URL changes to a lot of products simultaneously. Use Bulk Product Edit & CSV imports to take care of all this at the click of a button.


Pricing: Free plan available. Basic plan from $9.99/month.

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Courses is actually really more a product type than a marketing tool - but we still wanted to include it in this list. This app lets you set up a Shopify store that sells online courses. If you have valuable knowledge to share, sell it in the form of tutorials, webinars, or manuals. Turn Shopify into an educational platform.

Customers can log into their accounts and see all the courses they purchased. The Courses app tracks their progress so it’s easy to start right where they left off. You can get started, now, for free. However, on the demo plan, you will be limited to creating 5 lessons. Upgrading to production plans (Basic, Professional, Enterprise) will let you create increasingly more lessons for your courses.


Pricing: Free plan available.

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LiveChat with Help Desk is a Shopify app that lets you set up a live chat widget on your store. This lets you actively engage store visitors for customer service, contact detail forms and product recommendations.

Let customers know that you are available to chat and let them start conversations themselves. You can incentivize them to start the conversation by offering coupons, deals, or with simple announcements. Grow your sales by offering tailored product recommendations or grow your mailing list by capturing email addresses.


Pricing: From $19/month. 14-day free trial.

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Tone SMS Recovery & Marketing uses the power and open rates of SMS text messaging to text your customers AI-enhanced, human text message conversations. The idea is to let you run two-way conversations at scale.

You can use the Tone Shopify app’s pop-ups to get SMS subscribers. Use this list to build trust and loyalty over time, and convert would-be customers by answering questions and offering deals. If customers have questions, they can text your store from their phone, while shopping.


Pricing: Free to install. Additional charges may apply.

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Spently Email Templates lets you make more money from existing customers with customizable email templates. Basically, this Shopify app takes your most-opened emails like order confirmations, shipping updates and others, and inserts smart product up-sells.

But that’s not all. You can set up affiliate programs, incentivize purchases with discount code campaigns, recover abandoned carts with automated follow-up sequences, and gather feedback from customers. Analyze and measure your campaigns with Spently’s excellent analytics dashboard to get data-driven.


Pricing: Free plan available. Paid plans start from $99.99/month.

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Seguno: Email Marketing is a Shopify app that lets you create emails for your store without leaving the Shopify platform. One of the biggest perks is that it allows your emails to send unique discount codes to your customers, to better protect your profits.

Seguno not only lets you ace your email marketing with a bunch of pre-built automated touchpoints, like coming soon, welcome emails and discount reminders, among others. It also lets you automate more advanced workflows, like product review requests. Very easy to set up, straight from the Shopify platform.


Pricing: Free plan available. Additional charges may apply.

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Page Studio

Page Studio Page Builder makes it super easy to create any type of page for your Shopify store, like email landing pages, about pages, FAQs, contact pages, and much more. You can use this Shopify app’s drag and drop interface to design beautiful pages that match your unique brand.

Page Studio Page Builder offers hundreds of built-in components like headlines, buttons, cards, testimonials, countdowns, and even parallax effects. These are also perfectly optimized for SEO, so your pages show up in organic search results and drive more traffic. Fully responsive and mobile ready, too.


Pricing: $14.95/month. 14-day free trial.

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Marsello: Email, SMS & Loyalty lets you set up custom rewards programs and drive more sales through automating email and SMS marketing campaigns. This Shopify app offers a great solution for getting more repeat purchases.

Retain loyal customers with rewards programs that automatically offer loyalty points for spending, referrals, product reviews, and social media engagement.


Create marketing automation campaigns with dynamic discount codes, product recommendations, and loyalty program status. Send these out via SMS and email to get repeat purchases from loyal customers.

Pricing: Free plan available. 30-day free trial. Additional charges may apply.

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Recom.ai ‑ Upsell & Cross‑sell is a Shopify app that lets you boost sales with custom rules for upselling and cross-selling. Show recommended products or provide relevant alternatives to out-of-stock products. Make sure you provide an unforgettable customer experience and get more sales in the process.

Use Recom.ai for your store and include slider widgets that show up in the right place, at the right time. Generate automatic upsells and cross-sells based on products that are often sold together. You can offer these on all sorts of pages - even on your 404 pages. This Shopify app is great for increasing your average order value.


Pricing: Free plan available. 14-day free trial. Additional charges may apply.

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If you’re looking for a Shopify app that lets you build customer loyalty like a pro, here’s your answer: LoyaltyLion. Trusted by thousands of ecommerce stores to increase customer retention, engagement and drive revenue, this award-winning Shopify loyalty provider helps you create amazing points and rewards systems.

You can reward customers points for purchases, sign ups, site visits, reviews, referrals and more. Customers can use these points for rewards like discounts, free shipping, vouchers, free products, and more. LoyaltyLion is bound to increase your customers’ repeat purchases.


Pricing: Free plan available. First paid plan $159/month.

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Bold Sales Motivator is a Shopify app that lets you show customers how close they are to free shipping, a promotion, or a free product whenever they add something to cart. It’s a simply yet powerful app designed to motivate customers and increase your average order values.

Use geo-fencing to only offer free shipping or other promotions in certain regions. The motivator bar is easily customized, so you can make sure it matches your branding. Try combining several promotions to get the best results.


Pricing: From $9.99/month. 14-day free trial.

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PushOwl Web Push Notification lets you make the most out of web push notifications for your Shopify store. All you need to do is create custom buttons that subscribe store visitors to your notifications. Use these for all sorts of personalized communication.

For instance, you can use PushOwl’s web push notifications to send back in stock notifications, recover abandoned carts, or send shipping updates. You don’t need email or SMS information to use this app. Notifications are sent through the browser, so it’s basically an owned marketing channel.


Pricing: Free to install. Additional charges may apply.

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Conversific ‑ Profit Analytics is the tool you need if you’re a profit-oriented Shopify store owner looking to use analytics to optimize your profits. This Shopify app takes data from several important sales and marketing channels (Amazon, FB Store, Instagram, eBay, GA) and gathers it all in one place.

If you’re looking for a comprehensive analytics tool, Conversific is your best bet. Compare your data against industry benchmarks to see where you stand amongst your competitors.


Get valuable product insights to find out which products should be featured, or which might not be working out for your store. Optimize your sales, marketing, and product choices based on all these insights.

Pricing: Free plan available. First paid plan at $29/month.

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Sixads FREE Traffic & Ads is a Shopify app that builds on a network of partner stores displaying products in each other’s stores. The goal of the app is to get you more traffic through free traffic exchange. The idea is that CTR results from Sixads traffic is way higher and that traffic from other stores is more likely to convert.

You can choose which products you’d like to see promoted in partner stores. In turn, their products will be shown on yours. You can choose not to display partner ads by opting for a paid plan. On top of all this, you can tap into super targeted Sixads audiences for Facebook, Instagram, and Google ads.


Pricing: Free plan available. First paid plan at $9.99/month.

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Oberlo - Dropshipping App is the go-to Shopify app for people who are looking to dropship products. It’s a simple process. You use Oberlo to find products that are trending, taking advantage of its huge network of suppliers. Packaging and shipping is done straight from the suppliers warehouse.

Focus on marketing your store and getting sales in, while your suppliers take care of fulfilment. Oberlo lets you pick the right products with advanced product statistics, and comes with a great sales dashboard.


Oberlo also offers a neat little Chrome extension which lets you add products directly from AliExpress into your dropshipping store.

Pricing: Free plan available. First paid plan at $29.90/month.

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Countdown Timer Bar

Hextom’s Countdown Timer Bar Shopify app taps into a well-known psychological marketing strategy: creating a sense of urgency. Boosting sales by adding countdown timers is a time-tested and effective tactic.

Countdown Timer Bar is installed with one click and set up in minutes. This Shopify app now also offers multi-language support, so you can expand and get more sales globally.


You can use the countdown timer bar for a range of different countdown types, including daily/weekly countdowns and visitor based session countdowns. The countdown timer bars are unbranded and highly customizable so you can match them to your store theme easily.

Pricing: Free plan available. Premium plan at $9.99/month.

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Make the most out of word-of-mouth marketing by using ReferralCandy’s Shopify app. Automate your referral programs to get more referral sales and increase your revenue. Referrals are the most trustworthy form of advertising and social proof, after all.

ReferralCandy’s app gives you full control over the type of rewards and incentives your store offers, like coupon codes, cash rewards, or special gifts. Their customization is on point as well, so you can make sure all your emails and pop-ups match your store’s branding. Keep track of your referral programs’ statistics in the app’s comprehensive dashboard.


Pricing: $49/month. 30-day free trial. Additional charges may apply.

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Smile Rewards & Loyalty is another great app to set up referral, rewards and loyalty programs for your store. This Shopify app’s easy-to-use, intuitive UI lets you create beautiful, engaging customer experiences that perfectly align with your brand. Most people get their entire program set up and launched within a day.

There are several types of rewards you can offer using Smile’s programs, like coupon codes or free gifts. Customers can claim these awards by spending loyalty points they earn by actions like creating an account, placing an order, or leaving reviews. We especially like the VIP program, with its tier-based system for offering perks.


Pricing: Free plan available. First paid plan at $49/month.

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A good landing page can make or break your conversion rate. Shogun Landing Page Builder is a Shopify app that will ensure your landing pages are a huge success. The page designer is incredibly robust yet easy to use, and the tools for A/B testing it offers are a must-have.

Use Shogun to build custom homepages, landing pages, product and ‘about’ pages and much more. An important benefit of this Shopify app is that it uses SEO-friendly components and makes sure your pages’ loading speed and on-page SEO are optimized.


Pricing: From $49/month. 10-day free trial.

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Do you start shuddering when you hear the words Facebook Ads Manager? Kit might be the solution to your problems with running Facebook ads. This Shopify app looks at your stores products, visitors and customers to make informed decisions about which marketing moves you should make next.

For instance, Kit might tell you - in a slick, conversational interface - that your store had 670 visitors in the last 30 days. It will suggest you set up a retargeting campaign and run Facebook ads to turn these visitors into buyers. And it will ask you if you’d like to preview an ad it made for you for this purpose.


Kit’s like a free, virtual marketing assistant. It’ll even post Facebook updates for you.

Pricing: Free to install. Additional charges may apply.

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Sendcloud lets you save time and money on one of the most frustrating processes of running an ecommerce business: shipping. This Shopify app lets you choose and connect your store to a range of shipping providers. It includes a great return portal as well, so you retain customers even if they have to return a purchase.

You might need to use different carriers for your different shipping needs. Depending on whether you’re shipping locally or internationally, you might want to switch between DHL, and choose a local shipping provider instead. Sendcloud lets you do all this. It even lets you send branded tracking emails on top of it all.


Pricing: Free plan available. 14-day free trial. External charges may apply.

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Spin‑a‑Sale uses the power of gamification to increase sales, visitor engagement and customer loyalty. You use this Shopify app to set up overlay pop-ups on your website that make it interactive and fun for visitors to provide their email address in return for spinning a prize wheel and winning a prize, coupon or free shipping.

You can customize and design the prize wheel to match your website. Winners are more likely to use their coupon codes, simply due to the fact that they feel like they’ve won something. Automatically add new subscribers to your email marketing platform to send them their winning coupon.


Pricing: From $9.99/month. 10-day free trial.

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TradeGecko is an inventory and management tool that lets you keep your inventory levels accurate when selling wholesale through multiple channels. This Shopify app allows you to turn your Shopify store(s) into a private wholesale business.

It’s a valuable tool for inventory management, that lets you see your entire inventory, no matter where it’s kept or sold. Manage your online, B2B and other distribution channels in one place with TradeGecko, and keep track of your entire inventory.


Pretty robust software at a very competitive price point, as compared to enterprise inventory management software.

Pricing: From $39/month. 14-day free trial. Additional charges may apply.

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Running a Shopify store but don't know your way around SEO? TinyIMG SEO Image Optimizer is a Shopify app that helps you optimize your store for search engines. Automatically generated alt tags, images titles as well as image compression: all these things help increase load speed and improve your store’s search engine rankings.

SEO plays a large part in whether people find your store through search engines like Google. Instead of manually having to optimize images so your store performs better in search results, use TinyIMG and auto-optimize all the images in your store. Works with any new images you upload to your Shopify store.


Pricing: Free plan available. Additional charges may apply.

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Struggling to get the product reviews your business needs? Wiremo: Product, Photo reviews is a Shopify app that helps you collect product reviews and analyze reviews sentiment using AI. This is a great tool to start collecting product and photo reviews on autopilot.

Organic photo reviews drive conversion rates up fast. Wiremo lets customers easily upload photos with their product reviews. Automate sending in-email or on-landing review requests to your customers after they make a purchase. You can also send review requests to people that purchased in the past. Use one of Wiremo's 12 unique, customizable carousel designs to display reviews in your store.


Pricing: From $19.99/month. 14-day free trial.

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Currency Converter Plus

If you're looking to create the best experience for your customers, you should be showing prices in their local currencies. Currency Converter Plus lets you customers choose between over 165 currencies, with conversion rates continuously updated.

Your Shopify store has an international audience? If you're not showing local currencies, your conversion rates will drop significantly. Using the Currency Converter Plus Shopify app for your store, customers will automatically be shown their local currency based on geo-location data. It's easily customizable, and includes an option to show the original price on hover.


Pricing: Free plan available. 14-day free trial. Premium $5.99/month.

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BeProfit Profit Calc & Reports

If you're a small- to medium-sized business (SMB) needing to track and analyze your profits and expenses, your best bet is BeProfit Profit Calc & Reports. This Shopify app lets you track and export profit reports, order metrics, expenses and more.

Monitor your store's performance to find out exactly how much you're making and keep track of total profit, profit per order/product, COGS and other costs. This app also lets you keep track of marketing performance, as well. You can track performance per platform/ad/campaign and use UTM attribution for revenue-based insights. You can even auto-sync ad platforms like Facebook & Instagram, Google, Snapchat, TikTok and Pinterest Ads.


Pricing:  Free plan available. 14-day free trial. Basic plan $25/month.

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Advanced Product Options

If you need to create and add unlimited product and variants options to your store, Advanced Product Options by Mageworx is the Shopify app you're looking for. This app lets you set fixed/percentage option prices, 12 options types, SKU policy, default options and options stock.

Build on conditional logic and set flexible product option dependencies. This allows you to show/hide options based on what your customers select. Our favorite feature is that you can add images to product options (see the image below) and use color / text swatches to show variant options.


Pricing:  Free plan available for dev stores. 15-day free trial. Basic plan $14.99/month.

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If you’re looking to increase sales with influencer marketing, Vwala is your best bet. This Shopify app offers a fully automated influencer/affiliate/referral marketing solution.

The process is fairly straightforward. When you add the app to your online store, you get a branded influencer sign up link. Share this link on social media or embed it on your website to start onboarding influencers.


You pay your influencers via Paypal, and they get access to their own dashboard with unique influencer links and discount codes. Track the performance of your Vwala influencer marketing campaigns in your dashboard to stay in control of your ROI.

Pricing: From $9.95/month. 14-day free trial. Additional charges may apply.

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Which Shopify Marketing Tools Are Best for You?

So, which Shopify marketing apps should you consider?

This depends on what marketing strategy you want to adopt. If you’re looking to build customer loyalty and brand trust, perhaps you should invest in a Shopify app that lets you generate and display social proof.

Are you still in the early stage of designing your store? Try a page builder that helps you optimize on-page SEO and design landing pages, product pages, and a homepage that will convert your website visitors into paying customers.

Are you struggling with support? Make sure you add a chat widget to your pages so website visitors can get in touch with you to ask you questions. Use this as an opportunity to convince customers to make a purchase, by handing out discount coupons or making personalized product recommendations.

The tools listed above are all part of the Shopify app store’s ‘Growing your business’ collection. These are all tools that help drive growth for your ecommerce business. We selected our favorites, and we’ll make sure to keep adding to this list as more cool Shopify marketing apps become available.

Feel free to recommend any other apps we might have missed by sending an email to hello@shoppop.com.

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