We dove into the story behind Flatline's success, took a brief look at some of their customers and outlined what the future has in store for them and ShopPop.
The story behind Flatline Agency's success
Founded in 2019 in Amsterdam, Flatline Agency is a global disruptor in custom development, a digital marketing powerhouse & creator of unparalleled design experiences. With a team of 50+ field experts, Flatline Agency begins where every other agency stops.
Their ability to deliver high quality work, fast - while leveraging the newest and best techniques available has been a huge contributor to their success. All their products are built to scale and developed to be future-proof.
With these values at the core of their agency, it’s no surprise that their clients range from Fortune 500 companies, non-profit organizations, the Dutch government - and of course, some of the world’s biggest Shopify stores.
Since their launch, Flatline Agency has been growing at an incredible rate. What started in Amsterdam has spread out globally with offices in New York and Bali, and a team of over 50 talents. The cherry on top being - recently becoming one of only 4 Dutch official Shopify Plus Partners.
What it means to become a Shopify Plus Partner
As a Shopify Plus Partner, Flatline Agency is able to support the growth of Shopify Plus merchants through the Shopify Plus Partner Program. The Shopify Plus Partner Program supports Shopify merchants by building world-class services and solutions needed to scale their businesses.
The program is available for Shopify Partners who demonstrate a level of product quality, service, performance, privacy, and support that meets the advanced requirements of Shopify Plus merchants, over the process of Shopify’s very strict monitoring process.
A glimpse into Flatline Agency’s customers
Oger is a luxury fashion brand focusing on high-end Italian menswear. The brand has been running its business since 1989 with the core value of “based on high-quality products and personal service”. They are currently one of the pillars of men’s luxury fashion in the Netherlands.
Flatline Agency collaborated with the brand to bring the next phase of e-commerce by creating a sophisticated, bright-new user experience through omnichannel, building and seamlessly integrating the Shopify webshop, Shopify POS, MarTech, and several custom apps
The OGER website didn’t go unnoticed and has even obtained an honorable mention from Awwwards, a community where digital design professionals from across the globe find inspiration, impart knowledge, connect, and share constructive critiques.
OGER implemented some of ShopPop’s features including the beautiful button-to-drawer widget, which allows their customers to be notified of new products, collections and more. They also implemented post-purchase widgets. This allows OGER to continue building relationships with customers by thanking them for their purchase as well as notifying them of everything they need to know.
Fugazzi was founded by Bram Niessink, who was inspired by the use of ancient oils and juices in Egypt. Flatline Agency took their online presence to the next level and helped build the brand's name in the digital world.
By creating an omnichannel website and next-level growth marketing strategy for Fugazzi, Flatline Agency provided an A-Z concept for the brand. Integrating the Shopify applications Klaviyo, Gorgias and Reviews.io lets Flatline Agency provide a seamless online purchase journey for every Fragrance lover.
Using ShopPop, customers can now receive back in stock notifications to make sure that customers don’t miss out on any restocks by sending an automatic notification when a product is available again. They also use the button to drawer widget. This feature is used to sign up for other timely and relevant alerts such as new products, new collections and more.
The future of Flatline Agency and ShopPop’s partnership
Flatline Agency implemented ShopPop with some of their clients already because they not only believe in, but also clearly see the positive results of using various ShopPop features. These positive results mean it’s highly likely Flatline Agency will consider even more ShopPop implementations for their clientele in the near future.
At ShopPop we believe in the in-house skills that Flatline Agency has built and happily refer our clients to Flatline Agency as an e-commerce marketing partner. If you’re in need of help with marketing for your online store, make sure to give them a call.
"Working with ShopPop is a dynamic partnership, driving success." - Dylan Laseur, Founder of Flatline Agency.
Become an implementation partner yourself and help fast-growing Shopify brands with your own services on top of helping them succeed with ShopPop.