Part of the power of I AM POP's tool is that its flow editor allows you to craft engaging conversation flows which you can broadcast to your subscribers.
In our Flow of the Week series, we highlight one specific flow, and tell you all about how it might prove to be useful for you. This week, we're taking a closer look at the Quarts Style News Narrative flow.
The Slate recently reported that the amount of traffic Facebook sends to publishers has receded dramatically after the platform decided to prioritize user posts in the news feed. The feed which would once send 28 million Facebook users to Slate’s site just doesn’t exist anymore.
The important questions now are what behaviors, crutches, and opportunities to sustain viable news operations the new terrain will encourage, and whether a single traffic behemoth will replace Facebook or an archipelago of them. The Facebook era is ending. We don’t know whose era we’ll live in next. - Will Oremus
We think that the answer lies in messaging. Many news sites are now relying on dedicated readers to go to their site directly. But what if these users could see breaking news as it happens in their inbox, or be sent a push notification when an article of interest to them is posted?
Quartz are already doing this with Quartz for Messenger, making news feel conversational and personal instead of viral and untrustworthy. With 1.2 billion monthly active users on Messenger, your dedicated readers are bound to join you and many more will certainly find you.
It’s for these reasons we decided to include a Quartz Style News Narrative flow in our News Template. Share an interactive news narrative where readers can navigate through each article in a sequence. This engaging way of reading the news could be the antidote to the rapid decline of news feed traffic.
Have a look at how the flow works in the video below, and visit our website to try it out.
By the way, we've collected and uploaded our most popular resources. You can download these resources for free!
Or why don't you connect to I AM POP directly through Messenger at https://m.me/bypophq